http://ping.fm/fNMBR Maintaining your online reputation can be a monumental task, with what can seem like an endless stream of human beings ready to advertise negative and disparaging things about your brand all across the web. Worst of all, the worst of these are generally done anonymously, so that you cannot contact the offending poster, or try to interact with them. When your brand designation is dragged through the mud, many human beings are drawn to the thought of filing a lawsuit for libel - after all, if such things were published in a traditional media outlet, that would be the obvious direction of action.